A clearer way to find business capital
You don’t need to figure out the financing first.
Start with the business.
PrimeNova starts by understanding what you’re trying to accomplish, then builds a complete picture around the business, property, cash flow, credit, and current financing.
From there, we can determine which financing direction deserves the closest look.
Personalized Capital Review · Takes only a few minutes to start · No pressure
Tell us what would make the biggest difference.
More breathing room
Improve cash flow.
Capital to grow
Expansion, hiring, equipment, inventory.
Reduce expensive business payments
Create more room for the business.
Move on an opportunity
Access capital when timing matters.
Create ongoing access to capital
Build more financial flexibility.
You tell us the goal. We help determine the path.
One profile. The full picture.
As you answer, your Capital Profile comes together.
Your Capital Profile keeps the important information connected in one place so PrimeNova can evaluate different financing directions without making you start over.
Illustrative example
Your Capital Profile
- Goal
Growth capital
- Business
Established business
Strong monthly revenue
- Property
Residential property identified
- Financial picture
Existing obligations considered
- Credit profile
Included in review
- Review items
Progress saved
PrimeNova uses that complete picture to determine where the strongest opportunities may exist.
Own residential property? That may create one of the strongest places to start.
PrimeNova looks at available residential property equity and the broader ownership picture to understand whether a Business HELOC deserves attention.
If you own more than one residential property, we can consider more than one.
If another owner, spouse, LLC, or trust is involved, that context can matter too.
Property value
Existing liens
Available equity
Ownership structure
Business HELOC opportunity
One path not fitting doesn’t automatically mean the review is over.
Depending on the situation, other property-backed or business-focused financing opportunities may deserve consideration.
Business HELOC
Other property-backed opportunities
Commercial · Mixed-use · Land
Business-focused financing
The information already in your Capital Profile helps PrimeNova understand what deserves to be explored next.
Cash flow matters
Getting more capital isn’t always the whole answer.
Existing financing can have a major effect on how healthy the business actually feels day to day.
- Business loans
- Lines of credit
- Daily or weekly payments
- Equipment financing
- Business advances
- Credit cards
Sometimes the strongest move is not simply adding capital. It’s understanding how the existing obligations affect the overall structure.
Credit matters. It doesn’t tell the whole story.
PrimeNova looks at credit alongside business performance, property equity, ownership structure, current obligations, and what the capital is meant to accomplish.
CreditRevenuePropertyCash flowOwnership
Context
Numbers mean more when they’re viewed in context.
No need to have everything ready
Start with what you know.
We first collect the information needed to understand the situation. If documentation is required for the financing path we’re reviewing, we’ll tell you exactly what remains near the end of the Capital Review.
You don’t need a folder full of documents just to get started.
Then PrimeNova gets to work.
Capital Profile complete
Financing opportunities reviewed
Strongest direction identified
Human review when needed
Next steps
Not every situation should be reduced to a simple automated yes or no. When ownership, property, credit, business financing, or another part of the picture is more complex, human review becomes part of the process.
What happens after the Capital Review?
01
Your Capital Review is completed
PrimeNova receives the financial picture you provided.
02
We review the strongest direction
We look at which financing opportunity deserves attention first.
03
If anything is missing, we tell you
You’ll know exactly what information or documentation is needed next.
04
We help move the process forward
When there’s a viable path, PrimeNova helps guide you through the next steps.
Already started the conversation with us?
You shouldn’t have to repeat everything. If PrimeNova already has information about your business or property, we can help you continue from where the conversation left off.
Already provided
- Business basics
- Funding need
- Property ownership
Still needed
- Property details
- Financial profile
Finish what’s missing. Don’t start over.
Your review should feel easy without treating your information casually.
PrimeNova’s personalized review experience can include additional identity verification when appropriate.
Your goal
Capital Profile
Business HELOC first, when appropriate
Other financing directions, when needed
PrimeNova review
Your next step
One journey. Not a maze of applications.
Process questions
What to expect from a Capital Review.
How long does the Capital Review take?
A few minutes to start. You answer questions about the business, property if you have it, cash flow, a credit range, and current financing. A PrimeNova team member typically reviews within one business day.
Do I need to know which financing product I want?
No. Start with the business and what you want to accomplish. PrimeNova helps determine which financing direction deserves a closer look.
What information do I need to get started?
What you know today: how to reach you, whether you own residential property, a sense of value and liens if you have them, monthly revenue, a credit range, current business financing, and what the capital is for.
Do I need documents right away?
No. We first collect what is needed to understand the situation. If documentation is required for the path being reviewed, we tell you what remains near the end of the Capital Review.
What if I leave before finishing?
A started Capital Review is saved on this device, so you can return and continue. If you need help picking up later, contact PrimeNova.
What if I own multiple properties?
If you own more than one residential property, that can be part of the picture. Share what you know; more than one property can be considered.
What if my credit isn’t perfect?
Credit matters, but it is reviewed alongside the business, property, cash flow, ownership, and existing financing. Imperfect credit does not automatically end the review.
What happens if Business HELOC isn’t the right fit?
One path not fitting does not automatically end the review. Other property-backed or business-focused opportunities may deserve consideration, using the picture already in your Capital Profile.
Will I have to fill out another application for a different option?
You start with one Capital Review, not a maze of product applications. If another direction deserves a look, PrimeNova uses the information already collected rather than making you begin that review from scratch. A more detailed application may still be needed for the path being reviewed.
What happens after my review is completed?
PrimeNova receives the picture you provided, reviews the strongest direction, tells you if anything is missing, and helps guide next steps when there is a viable path. Completing the review is not a funding approval.
Can PrimeNova send me a link to finish later?
If you have already spoken with us, we can help you continue from information we already have. Returning on the same device also resumes a started review. If you need help continuing, contact PrimeNova.
Your Capital Review starts here
Tell us where you are.
We’ll help make sense of what comes next.
You don’t need to choose a financing product first. Start with your business, your goals, and the complete financial picture.
One Capital Review · Multiple possible paths · One connected financial picture
PrimeNova Financial is the customer-facing brand of PrimeNova Solutions, a licensed business finance consulting firm, not a direct lender. This is not a commitment to lend. All rates, terms, and approvals depend on underwriting, eligibility, and program guidelines. Checking your options on this site does not impact your credit score. Information on this site is for general education and does not constitute financial, legal, or tax advice.